Recession seems to have affected all walks of life but not this industry that is still raring to go and that’s because beautiful people who want to remain so, don’t mind shelling out huge amounts of money to look their best. Few days back, Times of India carried an article on a similar concept – about a mother-daughter who share literally everything from clothes to shopping trips to the exact face and hair color too! The mother is a replica of her daughter and went under the knife for maintaining the energetic feel of youthful beauty. Now that’s something!
It’s hardly surprising in today’s day and age because everyone wants to carry off a personality that makes them confident and determined to take on the world. The cosmetics industry is flooding the market with anti-aging products that seem to go down well with consumers of various segments. Global brands lure people of all ages namely - L’Oreal, Avon and Estee Lauder that make people go ga-ga over their products. The recession in fact is an aid to the cosmetics industry, never mind the news on the most popular brands laying off and overcoming the downturn. This is a golden opportunity for the industry to introspect and rectify mistakes, to look at the positive side and a chance to take the right product to the right market. This is a time to think out of the box and crack one’s brains on creativity. Ideas are never rotten, it’s the power of the marketers to attract the consumers whether recession or no recession.
Also, the recession does not affect this industry, because ‘beauty’ – the definitions may vary for different people, is skin-deep and the fact that life is all about doing things aesthetically counts too.
Girls and women want to be glamorous and vivacious like Marilyn Monroe or closer home Kareena Kapoor. Men want to be Brad Pitts and Ranbir Kapoors. Though this may seem clichéd, it is the dream of most people. King of Pop – Michael Jackson feared death so much that he wanted to clone himself and we have heard numerous such examples that will leave us dumbstruck.
Who wants to worry about wrinkles, lines and sagging skin? Medical and scientific research is another aspect which is working on innumerable products for all us dreamy consumers. Stem cell technology is the future for various areas of life and one such area is the anti-aging field.
For those of us who want to be confident, feel pampered, complimented, overcome the ‘recession’, forget the stress of daily life and care a damn about others, anti-aging is the mantra!
